Article II

Keep it simple, Don’t over complicate it. Use precise and recognizable words in the navigation bar. Don’t use long names that take up valuable screen real estate. limit each navigation item to 12 characters or less. Also, don’t use words that an average user wouldn’t completely understand. People are used to conventions. For example, use “Contact Us,” not “Get in Touch” or “Let’s Talk.” Finally, leave out unnecessary words that don’t add anything to the navigation item. Instead of “In the News,” consider simply “News.”

http://mashable.com/2011/12/08/design-navigation-bar/

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